Raghavendra Rau UK, INDIA, FRANCE, LUXEMBOURG, GERMANY, JAPAN, for discovering that many business leaders developed during childhood a fondness for risk-taking, when they experienced natural disasters (such as earthquakes, volcanic eruptions, tsunamis, and wildfires) that for them had no dire personal consequences. They received their prize at a special event (The European Ig Nobel Show) in Amsterdam, The Netherlands on October 3. MANAGEMENT PRIZE Gennaro Bernile ITALY, SINGAPORE, USA, Vineet Bhagwat USA, INDIA, and P. 45, 1992, pp. 439-451. ECONOMICS PRIZE NEW ZEALAND, UK Mark Avis, Sarah Forbes, and Shelagh Ferguson, for assessing the perceived personalities of rocks, from a sales and marketing perspective. REFERENCE : " The Brand Personality of Rocks: A Critical Evaluation of a Brand Personality Scale. 33, August 19, 2014, pp. WHO ATTENDED THE CEREMONY : Patricia Yang, David Hu, Jonathan Pham, Jerome Choo LITERATURE PRIZE Mark Dingemanse THE NETHERLANDS, USA, Francisco Torreira SPAIN, THE NETHERLANDS, BELGIUM, USA, CANADA, and Nick J. REFERENCE : " EPA, California Notify Volkswagen of Clean Air Act Violations U.S. Environmental Protection Agency news release, September 18, 2015. MEDICINE PRIZE GERMANY Christoph Helmchen, Carina Palzer, Thomas Münte, Silke Anders, and Andreas Sprenger, for discovering that if you have an itch on the. REFERENCE : " Itch Relief by Mirror Scratching. A Psychophysical Study Christoph Helmchen, Carina Palzer, Thomas F. Münte, Silke Anders, Andreas Sprenger, PLoS ONE, vol. 8, no 12, December 26, 2013, e82756. WHO ATTENDED THE CEREMONY : Andreas Sprenger PSYCHOLOGY PRIZE BELGIUM, THE NETHERLANDS, GERMANY. 277 no. 1688, pp. June 2010, pp. REFERENCE : " Ecological Traps for Dragonflies in a Cemetery: The Attraction of Sympetrum species (Odonata: Libellulidae) by Horizontally Polarizing Black Grave-Stones Gbor Horvth, Pter Malik, György Kriska, Hansruedi Wildermuth, Freshwater Biology, vol. Conversational infrastructure and the convergent evolution of linguistic items Mark Dingemanse, Francisco Torreira, and Nick J. Enfield, PLOS ONE, 2013. a video accompanies the paper. WHO ATTENDED THE CEREMONY : The authors were unable to attend the ceremony; they sent 2010 management report pdf a video acceptance speech. WHO ATTENDED THE CEREMONY : Fredrik Sjöberg PERCEPTION PRIZE JAPAN Atsuki Higashiyama and Kohei Adachi, for investigating whether things look different when you bend over and view them between your legs. REFERENCE : " Perceived size and Perceived Distance of Targets Viewed From Between the. REFERENCE : GoatMan; How I Took a Holiday from Being Human, Thomas Thwaites, Princeton Architectural Press, 2016, ISBN. REFERENCE : Being a Beast, by Charles Foster, Profile Books, 2016, ISBN. WHO ATTENDED THE CEREMONY : Charles Foster, Thomas Thwaites.